The Brief: 

Address concerns of sneaker retail crime by proposing a secure and convenient method for purchasing collectible sneakers.

The Insight: 

The rise of sneaker culture has led to increased instances of retail crime, highlighting the need for innovative solutions to ensure safer transactions.

The Proposition: 

Introduce a revolutionary NFT ticket vending machine that offers secure access to coveted sneaker releases, revolutionizing the buying experience for enthusiasts.

The Idea: 

Develop a sleek and secure NFT ticket vending machine that allows customers to purchase digital collectible sneaker tokens, which can later be redeemed for physical pairs, leveraging blockchain technology to ensure authenticity and traceability.