The Brief:

Design luxury packaging for Twinings tea, drawing inspiration from traditional Asian aesthetics and craftsmanship.

The Insight:

Tea holds a revered status in British culture, providing an opportunity to create a premium packaging experience inspired by its Asian origins.

The Proposition:

Fuse British heritage with Asian elegance to create a luxurious packaging design that reflects Twinings' esteemed legacy.

The Idea:

Incorporate traditional Asian paper folding techniques and tea cake packaging design into the luxury packaging for Twinings, evoking a sense of refinement and sophistication worthy of its prestigious reputation.

Additional Information:

This project gained recognition at the Creative Conscience Awards for its creativity and positive impact on the environment.