The Brief:

Harness emerging technology to address the potential health risks associated with sugar consumption in children, stemming from the initial focus on cordial juice as the randomly selected product.

The Insight:

Cordial juice, often perceived as a healthier option, may inadvertently contribute to excessive sugar intake in children, posing potential health risks such as obesity and dental problems. Leveraging emerging technology offers an opportunity to promote healthier hydration habits and mitigate the negative effects of sugary beverages.

The Proposition:

Develop an innovative wearable device equipped with advanced technology to monitor and encourage healthier hydration choices in children, addressing concerns related to sugar consumption.

The Idea:

"Moni" utilises cutting-edge AI technology to monitor not only children's hydration levels but also the sugar content of their beverages. Through personalised feedback via micro interactions and gamification features, Moni educates children about the importance of balanced hydration and helps them make healthier beverage choices. Parents receive comprehensive insights and recommendations through a user-friendly app, empowering them to support their child's well-being by promoting healthier drinking habits.