The Brief: 

Explore the selection of words designated to you and create a poster for an Absolut Vodka campaign.

The Insight: 

Selecting words that naturally pair with "Absolut," we find "Narcissist" among others, offering a unique metaphorical angle for creative exploration.

The Proposition: 

Develop a poster for an Absolut Vodka campaign centered around the concept of narcissism, utilizing visual elements to convey the theme.

The Idea: 

Opting for simplicity, create a striking visual that portrays the allure and self-indulgence associated with narcissism. The design should capture attention with its boldness and evoke contemplation about the nature of self-obsession, all while subtly integrating the Absolut brand.